Présentation & Client

Présentation & Client

Présentation & Client

Delhaize 🦁 Bois·de·Breux

Pour accompagner la réouverture de l'enseigne à Bois-de-Breux, Delhaize avait besoin d'une nouvelle identité spécifique à la région de Liège et capable de représenter ses valeurs ❤️, sa nature 🌳 et ses producteurs locaux 🧑‍🌾 pour toujours rester ”Du côté de la vrai vie“. Une identité visuelle qui reflète les clients et la région Bois·de·Breux tout en utilisant les codes et l'univers de la marque Delhaize.

Year

2025

Client

Delhaize

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Réflexion

Réflexion

Réflexion

La contrainte principale a été de trouver l'équilibre parfait entre l'identité et les brand guidelines (police, couleurs, ton of voice, etc.) du Groupe Delhaize avec celle de la nouvelle identité de Bois·de·Breux

Pierre Depoorter- Directeur Delhaize Bois·de·Breux

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.

Et maintenant, à vous.

Du design, de l'audace et des marques ambitieuses.

Et maintenant, à vous.

Dites-nous vos défis actuels, vos ambitions et la vision que vous avez pour l'avenir de votre marque.

Dites-nous vos défis actuels, vos ambitions et la vision que vous avez pour l'avenir de votre marque.

Whatsapp

Whatsapp

Whatsapp

Email

Email

Email