Présentation & Client

Présentation & Client

Présentation & Client

Delhaize 🦁 Bois·de·Breux

Pour accompagner la réouverture de l'enseigne à Bois-de-Breux, Delhaize avait besoin d'une nouvelle identité spécifique à la région de Liège capable de représenter ses valeurs ❤️, sa nature 🌳 et ses producteurs locaux 🧑‍🌾

Year

2025

Client

Delhaize

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Réflexion

Réflexion

Réflexion

La contrainte principale a été de trouver l'équilibre parfait entre l'identité et les brand guidelines (police, couleurs, ton of voice, etc.) du Groupe Delhaize avec celle de la nouvelle identité de Bois·de·Breux

Lucas · Doogthing

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.