Présentation & Client

Présentation & Client

Présentation & Client

Little Think Tank

Lancé en 2020, Little Think Tank est devenu le premier média français de référence spécialisé en géopolitique et conflits mondiaux 🛡️. LTT s'est bâti une réputation exemplaire auprès des lecteurs, les experts, les journalistes et les dirigeants politiques 🇫🇷. C'est sur leur image, leur impartialité et leur fiabilité que le nouveau logo Little Think Tank s'est construit.

Year

2025

Client

Little Think Tank

Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”
Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”
Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.

Réflexion

Réflexion

Réflexion

Notre identité devait incarner cette impartialité et fiabilité, qui sont au coeur de notre quotidien, au vu de la nature des informations que nous publions.

Plantureux · Fondateur du média Little Think Tank

Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.